A start up Administrative Services Organization based in South Central USA. They are expanding their product line from Network Services to provide Health Plan services. They have a member base of 9000 members.
The ASO wanted to leverage Data as their differentiator and wanted to invest in building a mature Data Driven Organization.
The challenges faced were
- Small IT team
- Business team unable to define needs
- Lack of documented processes and data sources
- No confidence in data quality
The Executive team wanted a roadmap to disrupt the market, leveraging data as their asset to propel growth.